Brief: We were asked to do naming and branding for a candy shop. The object of the briefing was to differentiate the shop from other candy stores in the area, which were classic stores. Brand description: actual + modern + kind + sweet Target: children and also adults. Naming: Hänsel. It is based on the interior design of the store, where candy is the complete protagonist. Hänsel makes us think of a world made of candy.
